Search Engine Optimization is essential for any and all websites or web-based businesses that want to succeed. The simple fact is that visibility = more customers. The easier your site is to find, the higher you rank in the search results, the more business you will capture. The problem is that everybody else knows that too. You can’t just put your site out there and hope for the best, if you want to compete, you need to make sure that your site is fully optimized.
There are a number of important components to Search Engine Optimization, including:
- Keyword Research and Targeting
- Website Optimization
- Off Site Optimization
Keyword Research identifies what relevant keywords people are actually looking for. If you think people are looking for “red widgets” when in reality the majority are looking for “maroon widgets” you’d be wasting a lot of time and effort targeting the wrong keywords.
Website Optimization is what happens when the targeted Keywords are integrated into your website in a wide variety of approved, search engine friendly ways in order to start boosting your website visibility and increasing your chance of getting found for the targeted keywords.
Keyword Targeting consists of analyzing the hundreds of possible keywords found during the keyword research phase and selecting those which are most appropriate for your business and your target audience.
Off Site Optimization includes a wide variety of different Natural Search optimization techniques that happen independent of your website, including social optimization, networking and article creation. The point of these activities is to make your site appear more popular and create a virtual version of “word of mouth”. The more websites that the search engines see ‘talking’ about your site, in ways that target your desired keywords, the better you will rank.